Checklists & Playbooks
title: Content & Microcopy Templates nextjs: metadata: title: Content & Microcopy Templates description: Ready-to-use patterns for buttons, errors, empty states, and more.
Tone & voice
- Friendly, concise, specific; avoid jargon.
- Prefer verbs; frontload key info.
- Write for scanning; bullets > walls of text.
Buttons
- Primary: Do X now (Save, Continue, Submit).
- Secondary: Back, Cancel, Learn more.
- Destructive: Delete, Remove — confirm or provide undo.
Errors
- What happened, why it matters, how to fix.
- Short title + guidance + link to help when needed.
- Keep user input; highlight fields with issues.
Empty states
- Purpose, example, and next step with a primary action.
- Provide import/sample options when applicable.
- Link to docs or templates for inspiration.
Loading & progress
- Show skeletons or spinners with context.
- Provide ETA when possible; allow backgrounding.
- Offer cancel/undo when safe.
Notifications
- Severity mapped to style; no more than needed.
- Include action in toast (Undo, View details).
- Respect do-not-disturb; batch low-urgency.