Checklists & Playbooks

title: Content & Microcopy Templates nextjs: metadata: title: Content & Microcopy Templates description: Ready-to-use patterns for buttons, errors, empty states, and more.


Tone & voice

  • Friendly, concise, specific; avoid jargon.
  • Prefer verbs; frontload key info.
  • Write for scanning; bullets > walls of text.

Buttons

  • Primary: Do X now (Save, Continue, Submit).
  • Secondary: Back, Cancel, Learn more.
  • Destructive: Delete, Remove — confirm or provide undo.

Errors

  • What happened, why it matters, how to fix.
  • Short title + guidance + link to help when needed.
  • Keep user input; highlight fields with issues.

Empty states

  • Purpose, example, and next step with a primary action.
  • Provide import/sample options when applicable.
  • Link to docs or templates for inspiration.

Loading & progress

  • Show skeletons or spinners with context.
  • Provide ETA when possible; allow backgrounding.
  • Offer cancel/undo when safe.

Notifications

  • Severity mapped to style; no more than needed.
  • Include action in toast (Undo, View details).
  • Respect do-not-disturb; batch low-urgency.
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Onboarding Playbook