Biases & Heuristics

Common biases

• Anchoring, status quo, scarcity, framing.

Mitigations

• Defaults with transparency; clear comparisons; cooling-off.

References

• Kahneman, D. — Thinking, Fast and Slow. https://www.penguinrandomhouse.com/books/21410/thinking-fast-and-slow-by-daniel-kahneman/
• Thaler & Sunstein — Nudge: Improving Decisions About Health, Wealth, and Happiness. https://www.penguinrandomhouse.com/books/144533/nudge-the-final-edition-by-richard-h-thaler-and-cass-r-sunstein/